Wednesday, March 30, 2005

Layout and Formatting

Just got words that my publisher has started the formatting and layout process. I'll be working on the dedication and acknowledgement page. Hmmmm... what to write?

Friday, March 18, 2005

Final Edit

Yes! The final edit has been completed, and the ms. is now enroute to production. I suppose I will see the proofs soon.

I also asked my publisher about distribution and also the "Search Inside The Book" feature on Amazon.

My publisher believes that samples are icing on a cake. It's rather time consuming and they don't see real benefits in doing so. I can understand the time consuming part, but I do think people want to read samples when they buy online, especially if the author is someone with whom they're not familiar. That's why I'm putting up a sample chapter on my website. So far, a few people have read the sample and told me that they definitely are looking forward to reading my book when it comes out. So I do think sample chapters are good sales tool.

As far as distribution goes, it's good to know that it's on my publisher's agenda this year, and they're in talks with a few distributors at this point.

For those who are not familiar with the difference between distributors and wholesalers, here's a short explanation.

A distributor gets the books into bookstores. They usually have a sales force, and they help push the chains or individual stores to order books from their catalogs. A good distributor has connections with major chains or stores nationwide, and they have a dedicated sales force. They also take a sizeable cut from the sales. While the publisher runs a risk of getting their profits significantly cut down (the distributor gets a cut, no matter if the books are returned or not), they also improve their sales by getting their books into bookstores nationwide. Most people still buy books at stores.

A wholesaler like Ingram, on the other, only makes the books available for the stores to order. They don't go out and push the books or advertise them. In a way, they're just big warehouses. So it's a passive system. For a book seller to order the books, the publisher needs to do more work in PR, advertising or employing their own sales staff.

Tuesday, March 01, 2005

Lost in the shuffle

A file got lost in the shuffle. I was expecting a final edit file but it never came. So after more than a week, I finally sent a follow-up email. The original file obviously didn't get to me for whatever reason.

Anyway, now I have the final edit file, I'm going to mark up any errors that we missed. After this process is done, the corrected file will be sent to production for layout and typesetting.

Wheee! How exciting.